VISUAL COMMUNICATION DESIGN COGNITIVE ACTIVITY MODEL (A BEGINNER DESIGNER CASE STUDY)

Abstract

Design thinking is becoming more readily understood today, as design practitioners become familiar with the thinking processes involved in using conceptual knowledge to drive better solutions to unclear problems. This study aims to develop ways or methods for novice visual communication designers from cognitive activities for novice visual communication designers, to obtain findings from the results of a prospective comparative analysis. With the proposed methodology, model l activities take place in a chronological flow under specific guidelines involving various forms of design understanding. The guide is closely related to the design phase from problem to detailed design and the cognitive processes of divergent and convergent thinking. This methodology provides open-minded beginners seeking to advance the design process, solve complex design problems, and make better design decisions. This research has a unique approach to methodological development. Next steps The proposed methodology guides more effective cognitive activity during the design process and has the potential for application in design education due to its focus on the needs of novice designers.